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This poem, "Selling is" was written by Joan Campf for Alan J. Zell's Attitudes for Selling web site. It sets the stage for Mr. Zell's approach to selling... that everyone has something to sell. Permission for use on the Sales Visionaries Inc. website graciously given by Mr. Zell. The poem is available as a poster suitable for framing for USD $49.50 including shipping and handling.. Contact Mr. Zell for further information.
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Selling Is . . .
Selling is the one game in town that
pays the bills, that keeps the doors open,
that nobody wants to admit they do.
"I'm not in sales, I'm a supervisor,
doctor, lawyer, banker, administrator, accountant."
"Don't look at me, I'm just the secretary,
nurse, receptionist, shipping clerk."
Funny - if nobody sells . . . how do you get new students,
new patients, new clients, new customers?
Selling is everyone's business
and when it's not, you're in trouble ...
Think about it... Remember the time you decided not to go back to a company,
because the shipping clerk sent you the wrong item,
the receptionist was cold & surly,
the manager didn't have time to talk to a mere customer,
the doctor had you wait two hours.
That's selling . . . negative selling.
Remember - everyone sells,
and not just externally, but internally as well.
When you want a raise,
you sell your boss on your skills & value.
When you set new policies and procedures you sell
these to your staff in a way they can accept,
or you'll soon find they'll ignore them . . .
When you expect more of your staff than you're willing
to properly train and supervise them for,
you're whistling up a hollow tree,
because they're only as good as the training you give them.
But there's more to selling than that.
Selling is knowing . . .
Who's your competition?
Who's your customer, client, patient or public?
And what's important -- you or them?
Selling is knowing . . .
What your service, idea, or product is - and isn't;
what your public's needs are;
and what services or products you offer to fit those needs.
Selling is knowing . . .
When to market and where;
Where your competition isn't and then being there;
Why some things are accepted
and others not.
Selling is knowing...
How to treat your public
as you would like to be treated;
How to market and merchandise better
than your competition;
How to listen and learn from your staff
as well as your public;
How to assess your own knowledge, or lack of it
about your services, ideas, goods or products;
and how to make it easier for your public
to accept what you are offering.
And finally,
SELLING IS knowing
that this business is after all, a profession . . .
THE PROFESSION of selling.
Let us not pretend
it's someone else's problem.
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Alan J. Zell, Ambassador Of Selling, Attitudes for Selling
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Winner of the Murray Award for Marketing Excellence
Member, PNW Sales & Marketing Group
Member, National Assoc.of Retail Buyers
Member, US Delegation, 1980 International Olympic Academy
Member, International Society of Olympic Historians
Member, Ice Dancers On-Line Forum
Member, Linkedin.com
You are invited to suggest to your associates, acquaintances, family, friends, customers/clients to go to www.sellingselling.com to learn why they, like you and I, have something to sell.
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Selling Is...
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